Is it possible to go to space without a spacecraft?
Is it possible to win a wrestling match without a strategy?
Simply it is not possible.
Well, email marketing without any website is not easy but it is possible!
You have landed on the right page if you find it hard to do email marketing without any website.
Let’s brush up on some basic details before we take off on the actual discussion.
What is email marketing?
Email marketing in the layman language means using emails to reach more and more people to promote products.
Most marketers use email marketing campaigns to reach potential audiences and expand their business.
What benefit do we get from email marketing?
- Enormous sales
- A good number of leads
- Brand awareness
- Reaching target audience
- Website traffic
- Cost-effective promotions
We have landed on one conclusion that email marketing is a boon even if you do not have any website.
Here are the following ways to do email marketing without any website:
Direct visitors to social media pages:
We are fortunate to live in the age of social media. Social media platforms are a great way to promote your brand and make people aware of it. For example, you can post some fabulous pictures of your products on Instagram, Facebook.
There are different eCommerce platforms where you can promote your products, mentioning your email to make it easy for your customers to reach upto you.
Share your Email address on your social media pages where potential users can easily connect with you and place their orders.
There are 3.78 billion social media users worldwide.
With this many users, you do not need any website to build an email list. Above all, social media platforms are an invaluable tool that gives a boost to your brand.
Build up email list through other online mediums:
Online mediums or digital mediums have taken pace today, replacing the traditional mediums gradually. As a result, people have adapted and are well-acquainted with the online mediums and invest a lot of time.
Here is the list of online mediums through which you can build your email list and you do not require a website –
Quora is one of the online mediums where you can connect with audiences by answering their queries.
You can create your profile page with a creative and comprehensive bio about your business and services. People can easily reach you after encountering your bio.
You can also choose the right questions and answer relatable to your product and services.
There are other sites like quora – Yahoo answers, fluther.com, StackExchange where you can easily establish your email list and reach your target audience.
Growing an email list takes quality time and persistence. However, a certain percentage of the population do listen to podcasts and it is a very amazing medium to build an email list. You can talk and share details about your business or even conduct live webinars. Interested listeners will sign-up for your email list.
Blogging is another marketing tool that you can use to build up your email list. There are various blogging sites like – WordPress, Ghost, Tumblr where you can write blogs related to your product and services. People who might come across your blog will sign-up to opt into your email list.
Email verification is all about verifying the valid email addresses so that the emails are sent to the right person.
Email verification comes into the picture when it is about list hygiene. It is wise to periodically remove unengaged subscribers from your email list to prevent spam traps and reduce bounce rates.
For that, you can use some email checker tools for the best email list hygiene.
Email newsletters are a great way to build an email list. It is not mandatory to send email newsletters only when you have thousands of subscribers.
You can also attach the email newsletter link to your blog or pitch on social media pages so people can directly go to your email newsletter by simply clicking on that link. Next important in the line is the content you serve in your email newsletter which should be precise yet interesting to draw the reader’s attention.
With a clear purpose, you should mold your content and people who are interested in your content will subscribe to your newsletter that eventually builds up the email list.
Directly approaching user’s mailbox
Before you start directly approaching the people, you need to carefully analyze customer behavior through parameters like age, gender, location, occupation.
The second important thing is not to get into SPAM TRAP.
Sending emails regularly may lead you to end up in the spam trash, which will decrease your SEO rank and deliverability score. So you have to maintain a frequency in sending emails.
Use of digital medium
Today digital mediums are the frontrunner when compared to other marketing channels. For instance, YouTube has over 2 Billion active users.
Let us take the example of YouTube. You can create your channel to make videos regarding your brand or product and upload it so more and more people can watch them.
Providing contact details on your channel will make it easy for people to reach upto you.
Email list building is a systematic process and not a spontaneous one and it is not easy to build an email list overnight. However, all you require is CONSISTENCY.
Start building an email list without any further do. These golden rules are going to help you sail through your worries and reach target audiences.
You do not need any website to turn the visitors into customers. You can do it without having one.
We are hopeful that this blog will help you ace building an email list without any website.